Last year, flu and COVID-19 alone hospitalized over 1 million people 65 and older. Our goal: Raise awareness of this statistic while keeping things lighthearted and visually interesting. So, we turned the data into people! Shout out to Miles & AJ at SixTwentySix for helping us bring this all to life.
***GDUSA Health+Wellness Design Award - 2024 Winner***
For those who care for older loved ones.
Bullet time camera rig, a la The Matrix, but suspended by a crane over a lake.
Us: “Please don’t f*ck this up.” Us, to client: “Omg so fun!”
4 actors, 2 directors, 1 well-timed dock jump.
My role: Concept, Art Direction
Shout out: Joel Stiling, senior writer/ certified solvem probler
Duke’s Mayo is beloved down South—to questionable degrees. These ride-or-die mayo maniacs get matching Duke's tattoos, they inhale Duke's during college football games (if the Duke's Mayo Cam finds them), and one guy even requested that, after his passing, his ASHES BE PUT IN A JAR OF DUKE'S MAYO ARE YOU KIDDING ME. Click link for proof.
So, to the rest of the US: "Welcome To Duke's Country", where it doesn't matter if you're red or blue, Tarheel or Blue Devil, team Swifty or team We Can't Stand Taylor Swift Anymore Please Just Make Her Go Away. It just matters how Duke's tastes, and that everyone is invited.
Think of that moment Brennan and Dale (Step Brothers) became best friends. You just shared Duke's with someone, and instantly you're part of Duke's Country. And boy, how quickly the borders of Duke's Country are expanding.
Quiz Time: If Duke's was a car, what car would Duke's be?
Answer: 1996 Geo Tracker, yellow, w red flames on the sides.
Click HERE for proof!
Also: “Welcome To Duke’s Country” helped Duke’s Mayo achieve the #5 most persuasive food brand in Richmond, as well as the #4 most recommended food and snack brand in the US (YouGov 2025).
GET YOURS HERE
Use promo code “DUKESCOUNTRY” for 10% OFF
Can you spot Harry and Garry high-fiving?
Made for Mavericks
My role: Concept, Art Direction, Co-wrote script
Mercy College upgraded to Mercy University; Mercy’s positioning was updated and a target was sharply defined– uneasy trailblazers. Making up 70% of Mercy’s student population, these students are the first in their families to attend college and tend to be first generation Americans.
With unique factors potentially causing this demographic to doubt and hold back their pursuit of higher education, it was important for us to not only captivate but also motivate these students to take the next step in paving their own futures.
Director Cuba “Tornado” Scott and her team with the creative rigs!
My role: Concept, Creative-Directed Buck Studios Animators
Over 30 years of Qualcomm’s mobile invention has led us to 3G, 4G and now 5G. We partnered with the animators at Buck Studios to explain the future of connected cars, a true Internet of Things, and beyond.
What is 5G? How was it conceived?
Millimeter wave bands are going to make 5G faster, better, and stronger than anything that came before it.
Low latency translates into faster connections as the world moves from 4G to 5G.
Digital Illustration
This portrait of Weezy gained over 10,000 views on Behance. Featured in Digital Arts Served - Curated work from leading creatives on Behance - on 8/21/12.
Upon seeing my Lil Wayne piece, Advanced Photoshop Magazine approached me to do a tutorial. My tutorial was published in their 109th issue, which was released in Summer 2013.
2020 AeroBurner Launch
TaylorMade is proud to offer a club that can focus purely on raw speed and distance: The 2020 AeroBurner.
Our golfer's favorite shots are the longest ones, so this campaign visually took on a powerful, intense appearance.
AeroBurner - the name says it all.
TV, Print, Digital
My role: Concept, Art Direction, Co-wrote script
Lewis Hamilton can race much faster and smarter, thanks to Qualcomm’s new tech.
My role: Concept, Art Direction
Crave Cave: Just in time for March Madness, Jack introduces his new Crave Cave for the crew to kick it and share 3 new championship-level menu items.
Road Trip: Hop in! We’ll draw “cheesy fry” straws to see who drives next. We’ll enjoy some billboard mischief. And we get two new menu items!
Prepare To Win
My role: Design
Prepare To Win is the first campaign for Eastbay in its 30-year history. It features NFL star Patrick Peterson and funny man Rob Riggle playing an enthusiastic football coach, and focuses on the brand’s evolution from catalog to a larger presence across all media.
TV, Print
The car you trust to protect them, now protects their future.
My role: Concept, Art Direction
Volvo has the most complete range of plug-in hybrid cars available today. By 2025, they aim to only sell hybrid or fully electric cars. By 2040, their goal is to be 100% climate neutral, in line with the goals of the Paris Agreement.
My role: Art Direction
Rye whiskey was once the preferred spirit in the US. Prohibition changed that and Rye was nearly forgotten. Redemption is bringing back rye, restoring it to its rightful place.
Universal Love – Wedding Songs Reimagined is a 2018 album of same-sex wedding songs by various artists, promoted by MGM Resorts. It features wedding songs with gender-specific terms adjusted to refer to the same gender as the singer. For example, Bob Dylan performs “He’s Funny That Way”, a spin on 1928’s “She’s Funny That Way” by Gene Austin.
My McCann team and I worked with artists Craig & Karl to help establish the look and feel for OOH, web and social.
Kesha performed her song “I Need A Woman To Love” at a same-sex wedding in Las Vegas. Wedding footage can be seen in the music video.
The project won 5 Lions at the 2018 Cannes Festival.
Animated video used for digital/social.
Website and streaming services
Social
