Our Challenge:
Only 3% of eligible donors in the U.S. give blood each year. That’s a small number considering how many people rely on blood every day for surgery, traumatic injury care, or managing conditions like sickle cell disease and thalassemia.

Our Approach:
We worked with the National Heart, Lung, and Blood Institute to share stories and facts that remind us why blood donation matters—and why more donors are needed. Reaching people with clear, actionable information is essential to building a stronger, more reliable blood supply.

Three Batches of Content:
1. Animated Kinetic Typography style videos
2. Animated Videos from recorded Q&A’s with Dr. Camille West-Mitchell and two frequent donors
3. Audiograms (think Spotify lyrics cards) where we repurposed our Q&A audio for snackable IG/FB content

Through the powerful stories of these doctors and blood donors, we were able to convey the significance of this life-saving act with a distinctive visual style—rich in layers and textures that reflect the unique personalities of our donor heroes.

Explore the resources and learn how to support blood donation—because every drop counts. > [LINK]

#EveryDropCounts #WorldBloodDonorDay #BloodDonation #PublicHealth

My role: Concept, Art Direction
Shout out: Joel Stiling, senior writer/ certified solvem probler

Duke’s Mayo is beloved down South—to questionable degrees. These ride-or-die mayo maniacs get matching Duke's tattoos, they inhale Duke's during college football games (if the Duke's Mayo Cam finds them), and one guy even requested that, after his passing, his ASHES BE PUT IN A JAR OF DUKE'S MAYO ARE YOU KIDDING ME. Click link for proof.

So, to the rest of the US: "Welcome To Duke's Country", where it doesn't matter if you're red or blue, Tarheel or Blue Devil, team Swifty or team We Can't Stand Taylor Swift Anymore Please Just Make Her Go Away. It just matters how Duke's tastes, and that everyone is invited.

Think of that moment Brennan and Dale (Step Brothers) became best friends. You just shared Duke's with someone, and instantly you're part of Duke's Country. And boy, how quickly the borders of Duke's Country are expanding.

Quiz Time: If Duke's was a car, what car would Duke's be?
Answer: 1996 Geo Tracker, yellow, w red flames on the sides.

Last year, flu and COVID-19 alone hospitalized over 1 million people 65 and older. Our goal: Raise awareness of this statistic while keeping things lighthearted and visually interesting. So, we turned the data into people! Shout out to Miles & AJ at SixTwentySix for helping us bring this all to life.

***GDUSA Health+Wellness Design Award - 2024 Winner***

Made for Mavericks

My role: Concept, Art Direction, Co-wrote script

Mercy College upgraded to Mercy University; Mercy’s positioning was updated and a target was sharply defined– uneasy trailblazers. Making up 70% of Mercy’s student population, these students are the first in their families to attend college and tend to be first generation Americans.

With unique factors potentially causing this demographic to doubt and hold back their pursuit of higher education, it was important for us to not only captivate but also motivate these students to take the next step in paving their own futures.

Digital Illustration

This portrait of Weezy gained over 10,000 views on Behance. Featured in Digital Arts Served - Curated work from leading creatives on Behance - on 8/21/12.

Upon seeing my Lil Wayne piece, Advanced Photoshop Magazine approached me to do a tutorial. My tutorial was published in their 109th issue, which was released in Summer 2013.

The car you trust to protect them, now protects their future.

My role: Concept, Art Direction

Volvo has the most complete range of plug-in hybrid cars available today. By 2025, they aim to only sell hybrid or fully electric cars. By 2040, their goal is to be 100% climate neutral, in line with the goals of the Paris Agreement.

My role: Concept, Art Direction

Crave Cave: Just in time for March Madness, Jack introduces his new Crave Cave for the crew to kick it and share 3 new championship-level menu items.

Road Trip: Hop in! We’ll draw “cheesy fry” straws to see who drives next. We’ll enjoy some billboard mischief. And we get two new menu items!

My role: Concept, Art Direction, Tagline

What differentiates Hampden-Sydney College from all the other schools, touts its 250+ year history, and also conveys its core values? We came up with a way to summarize this with "That's old school."

“Old school” values are not commonplace anymore—they’re quite rare—and especially needed today. Plus, things like solid rhetoric skills, giving back to the community, and high character give H-SC alums a significant head start towards real-world success.

My role: Concept, Creative-Directed Buck Studios Animators

Over 30 years of Qualcomm’s mobile invention has led us to 3G, 4G and now 5G. We partnered with the animators at Buck Studios to explain the future of connected cars, a true Internet of Things, and beyond.

My role: Art Direction

Rye whiskey was once the preferred spirit in the US. Prohibition changed that and Rye was nearly forgotten. Redemption is bringing back rye, restoring it to its rightful place.

My role: Art Direction, Design

Microsoft’s most powerful Surface Suite ever launched in 2018. I art directed the photography for multiple devices and lead a design team at McCann to execute web, social and OOH.

My role: Concept, Art Direction, Co-wrote script

Lewis Hamilton can race much faster and smarter, thanks to Qualcomm’s new tech.